RSP Sales

is a trusted retail service agency.
We are an intermediary between suppliers and retailers.

Overview

We are a trusted retail services agency that has been selling products to U.S. retailers for over 20 years. We help our vendors align their goals with U.S. retailer strategies.
Overview

Categories

Outdoor Living
Outdoor Living
Bring indoor living to your outside space
Area Rugs
Area Rugs
Rugs can really tie a room together
Bedding
Bedding
Get cozy in bedding that suits you
Bath
Bath
No need to remodel for a new bathroom
Home Décor
Home Décor
Add a personal touch to your home
Stationary
Stationary
Always keep your workplace organized
Hard Goods
Hard Goods
Accessorize all rooms to their full potential
Kitchen Textiles and Table Linens
Kitchen Textiles and Table Linens
Get creative for dinner parties
Window
Window
Lighting is a key to ambiance
Apparel
Apparel
The perfect fit for the right occasion

Our Services

Forecasting & Planning
  • Inventory Management
  • Sales Analysis and Contingency Planning
  • Demand Planning
Market Research and Insight
  • Retail Competitive Shopping Reviews
  • Consumer Analysis and Focus Group Studies
  • Product Presentation
Product Design and Development
  • Vendor Workshops
  • Sample Management and Execution
  • Collaborative Design Efforts
Learn how we help our clients plan for success
Contact now

Product Lifecycle Management

We are guiding our vendors every step of the way:
Product Lifecycle Management
Product Lifecycle Management

About Us

R.S. Peterson Sales is dedicated to connecting retailers and worldwide manufacturers. We successfully accomplish this through the four cornerstones of our company:
Integrity
If you live by a great value system, your life will have great value.
Harvey Mackay
Efficiency
Opportunities don't happen. You create them.
Chris Grosser
Collaboration
Talent wins games, but teamwork and intelligence win championships.
Michael Jordan
Professionalism
Business is ultimately about people, and we can't be effective in business without having some insight into people.
Abhishek Ratna
If you live by a great value system, your life will have great value.
Harvey Mackay
Opportunities don't happen. You create them.
Chris Grosser
Talent wins games, but teamwork and intelligence win championships.
Michael Jordan
Business is ultimately about people, and we can't be effective in business without having some insight into people.
Abhishek Ratna
Learn More About Our Services

Vendor of the Year:

1999
2000
2001
2003
2010
2012
2013
2016

RSP is comprised of an experienced team of professionals filled with a passion for retail. Since 1998, we have continuously identified new opportunities for our vendors and helped them reach their goals.

Our company is focused on building credibility and rapport with our suppliers and retailers. We value our reputation, and our service level is exceptional.

We pride ourselves on the long-term relationships we have built with our retail and manufacturing partners. Our partners believe in our ability to help their companies to grow sustainably.

Our team

We are showing you our whole team because they are important to us and they will be important to you.
Ron Peterson
Hard work pays off.
Ron has 40 years of sales, marketing and service experience that provides his company a foundation of positive leadership
Ron Peterson
Founder
Erick Peterson
Being efficient can get you far, but being effective will bring you success.
Erick thrives in a challenging, fast-paced retail environment. His ability to learn quickly, work collaboratively and multitask make him a strong leader in all work environments.
Erick Peterson
Co-owner
Adam Peterson
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
Adam is always eager to learn and adapt to the constantly changing retail environment. He has a strong work ethic to help him achieve his goals, and he lets his curiosity lead him.
Adam Peterson
Co-owner
Annie Neuswanger
Success is the result of preparation, hard work, and doing what’s right.
Annie brings a strong background in retail, with a deep understanding of what it takes to thrive in today’s dynamic marketplace. Her passion for product development, combined with her keen insights into consumer behavior, enables her to drive impactful results and create meaningful growth.
Annie Neuswanger
Senior Account Manager
Sarah Pritchard
Success is where preparation and opportunity meet.
Sarah has 16 years of retail experience. She loves to collaborate to bring products to life.
Sarah Pritchard
Senior Account Manager
Kelsie Buck
All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.
With a passion for continuous growth and learning, Kelsie embraces new challenges and adapts quickly, while she is always looking for ways to improve and create impactful, result-oriented solutions.
Kelsie Buck
Senior Merchandise Specialist
Luke Ronneberg
Success is doing what’s right, the right way, at the right time.
Luke has a deep understanding of supply chain and replenishment, which has helped support sales growth at RSP. During his time in retail, he has further strengthened his rigorous analytic abilities and personable communication skills.
Luke Ronneberg
Sr. Inventory Analyst
Matt Arnold
Opportunities don't happen, you create them.
Matt is a strategic thinking professional with extensive experience within Inventory Management. With a strong analytical mindset, he leverages data-driven insights to optimize processes and drive business growth.
Matt Arnold
Account Manager
Sydney Brunsvold
Do the best you can until you know better. Then when you know better, do better.
Sydney has a strong background in merchandising, sales, and retail, providing her with a unique perspective on the industry. She is passionate about continuous learning and excels at building meaningful connections between people and products.
Sydney Brunsvold
Account Manager

Testimo­nials/Ven­dor of Year

RSP Sales is one of the most professional and effective Rep groups in the Country and brings with them experience, dedication, and a relentless work ethic and a strategic approach that puts them in a different league than any other rep group we have encountered or worked with. We owe the success of our Target business to their entire team and look forward to continued success with them for many years to come.

President of Paper/Stationery Company

Since 2006, I have found RSP to have an unwavering commitment to flawless execution, a sense of urgency, and respectful approach to doing business. As with most any business of their type, Communication is a huge key to success and they deliver. The anticipation of the customer’s needs are incorporated into their DNA. I have found them to be a highly valued partner.

Product Development Engineer

We have worked with RSP since 2008 and we have seen phenomenal growth with Target during this period. Their commitment to customer service, work ethic and continuous investment in people are their key strengths and sets them apart from other rep firms. As a business owner, I can vouch that they set an industry benchmark for a top notch rep group.

CEO of a Rug Manufacturer

Convenient Location in Downtown Minneapolis

We are located in Downtown Minneapolis, just 1 block from Target Headquarters.
* view from our office

Contact

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