Driven by Relationships. Powered by Results.

Meet the Team

Ron Peterson
Founder
Ron began his retail career at just 20 years old and now brings 45 years of sales, marketing, and customer service experience to the table. His decades of hands-on expertise provide a strong foundation of positive leadership for his company.

Erick Peterson
Co-owner
Erick thrives in a challenging, fast-paced retail environment. His ability to learn quickly, work collaboratively and multitask make him a strong leader in all work environments.

Adam Peterson
Co-owner
Adam is always eager to learn and adapt to the constantly changing retail environment. He has a strong work ethic to help him achieve his goals, and he lets his curiosity lead him.

Annie Neuswanger
Senior Account Manager
Annie brings a strong background in retail, with a deep understanding of what it takes to thrive in today’s dynamic marketplace. Her passion for product development, combined with her keen insights into consumer behavior, enables her to drive impactful results and create meaningful growth.

Kelsie Buck
Senior Merchandise Specialist
With a passion for continuous growth and learning, Kelsie embraces new challenges and adapts quickly, while she is always looking for ways to improve and create impactful, result-oriented solutions.

Matt Arnold
Account Manager
Matt is a strategic thinking professional with extensive experience within Inventory Management. With a strong analytical mindset, he leverages data-driven insights to optimize processes and drive business growth.

Sarah Pritchard
Senior Account Manager
Sarah has 16 years of retail experience. She loves to collaborate to bring products to life.

Sydney Brunsvold
Account Manager
Sydney has a strong background in merchandising, sales, and retail, providing her with a unique perspective on the industry. She is passionate about continuous learning and excels at building meaningful connections between people and products.
What Our Clients Have to Say
Having RSP has been a game-changer for our owned brand programs. Their ability to bridge the gap between our team and the manufacturer ensures smoother communication, faster issue resolution, and stronger alignment to Target’s brand standards. They bring deep retail knowledge and proactive insights that elevate our partnerships and help us move faster—especially during key milestones in cycle development. It’s a level of support we truly value.